Content planning
We agree the audiences, channels and themes relevant to your business. A content plan connects service explanations, useful advice, genuine updates and promotional activity.
TRADEWORKS / Social media content
A consistent voice.
Relevant content.
Across your channels.
Social media content that brings your services, business news and offers into a clear plan, connected with your website and wider marketing.
Tell us about your projectTHE THINKING
Give every post a purpose.
We plan social content around the people you want to reach and the information worth sharing. Copy, design and video can work together to communicate your services consistently, rather than treating each channel as a separate task.
THE WORK
A considered approach
to the details.
Copy and creative content
Our marketing and design skills help shape posts that reflect your identity. The brief defines the copy, graphics and formats needed, with specialist support arranged where appropriate.
Offers and campaign messages
We coordinate promotional content with the relevant website pages and other agreed marketing activity. Accurate offer details and a clear next step help customers understand what is available.
Video and website content
Existing articles, service information and video can provide material for social content. Any new filming, video edits or additional assets are scoped explicitly so the required versions are clear.
BUILDING THE BRIEF
A clear scope.
Before we begin.
Share the channels you use, brand assets, upcoming activity and any existing content. We agree the volume, formats, approval stages and whether scheduling or publishing is included. Paid advertising and day-to-day account management require a separate scope.
What we can scope together
- Channel and audience planning
- Content themes and calendars
- Social post copy
- Agreed graphics and creative formats
- Coordination with website and video content
These are areas we can include, not a fixed package. Deliverables, timing and costs are confirmed in your proposal.
USEFUL ANSWERS
Before you
enquire.
Can you create content to support our SEO work?
Yes. Social content can introduce useful articles and service pages to your audience and support consistent campaign messaging. We treat it as part of the wider marketing plan, rather than promise that posting directly improves search rankings.
Can you include video?
Yes. We can plan social versions alongside an agreed video-production brief or review existing footage for suitable edits. Production, permissions and deliverable formats are confirmed separately.
Will you publish the posts for us?
We agree that in the brief. Content creation, scheduling and ongoing account management are different responsibilities, so the proposal states which are included.
YOUR NEXT CHAPTER