Positioning and audience
Define the services you want to be known for and the people you want to reach. We use that understanding to guide the language and design, rather than begin with a look that has no connection to the business.
TRADEWORKS / Brand & positioning
Make your business
easier to
recognise.
Brand positioning, visual identity and website messaging that give your services a clear, consistent expression.
Tell us about your projectTHE THINKING
Start with what your business stands for.
Our creative direction is led by Anatolios, TradeWorks’ Lead Art Director, with 20 years of art direction experience, including work for leading brands. Also known as RoyalVenom, he brings a practice in contemporary calligraphy and calligraffiti alongside his commercial design experience. That combination informs a distinctive visual direction shaped around your business.
Meet our Lead Art DirectorTHE WORK
A considered approach
to the details.
Website messaging
Describe your services in language your customers understand. Headlines, introductions and enquiry prompts should help people recognise that they are in the right place and know what to do next.
Visual direction
Colour, typography and composition give the brand a consistent character. Logo development or refinement can be included when agreed, with the deliverables and usage needs defined in the brief.
Consistency in practice
We consider how the identity appears on the website and the agreed supporting materials. Reusable assets and straightforward guidance help the visual direction stay coherent as more content is added.
BUILDING THE BRIEF
A clear scope.
Before we begin.
Bring your existing logo and brand files, the services you offer and a description of your customers. Examples of what feels right or wrong can help us understand your preferences; final deliverables and revision stages are agreed in the proposal.
What we can scope together
- Audience and positioning direction
- Core website messaging
- Typography and colour direction
- Agreed identity assets
- Practical brand usage guidance
These are areas we can include, not a fixed package. Deliverables, timing and costs are confirmed in your proposal.
USEFUL ANSWERS
Before you
enquire.
Do I need a new logo?
Not necessarily. Your existing logo may work well with clearer messaging and a more consistent visual system. We review what you have before recommending what needs to change.
Can you refresh a brand without replacing everything?
Yes. We can scope a focused refresh, such as typography, colour and website messaging, while retaining recognisable elements of the existing identity.
What files will I receive?
The proposal defines the assets and formats to be delivered. If logo artwork is included, we agree the versions and intended uses before production so the handover suits your needs.
YOUR NEXT CHAPTER