Structure before screens
We start with your services, audience and existing content. The page plan gives each distinct offering a place, with clear routes from the homepage to the detail a customer needs.
TRADEWORKS / Bespoke websites
Your business.
Your website.
Built properly.
Bespoke website design and development for service businesses that need a clearer, more useful digital presence.
Tell us about your projectTHE THINKING
A website built around the way your customers choose.
A visitor may arrive knowing exactly what they need, or still trying to understand their options. We plan the content and navigation to support both journeys: explain the service, answer useful questions and make an enquiry easy to find.
THE WORK
A considered approach
to the details.
Design with a purpose
Typography, colour, spacing and layout work together to make information easy to follow. The design is shaped around your brand and content, with responsive layouts for different screen sizes.
A lightweight, hand-coded build
HTML, CSS and purposeful JavaScript form the foundation. Navigation, forms and interactive elements are designed to work with keyboard input, with clear labels and visible focus states.
A considered website rebuild
For an existing site, we review the useful pages and web addresses before planning changes. Content migration and redirects are scoped where needed, so replacing the design does not mean overlooking the structure.
BUILDING THE BRIEF
A clear scope.
Before we begin.
Your current website, a list of services, brand assets and examples of content that must be retained are useful starting points. We agree the page count, functionality, hosting and ongoing editing arrangements in the proposal.
What we can scope together
- Page structure and content planning
- Responsive website design
- Semantic HTML, CSS and lightweight JavaScript
- Enquiry journeys and form interface
- Launch preparation and agreed browser checks
These are areas we can include, not a fixed package. Deliverables, timing and costs are confirmed in your proposal.
USEFUL ANSWERS
Before you
enquire.
Can you work with my existing identity?
Yes. We can use your existing logo, colours and typography as the starting point. If the identity needs refinement, we can scope that separately rather than assume a full rebrand is needed.
Will I be able to update the website?
We agree how updates will be handled before the build. A hand-coded website does not automatically include a content editor; the editing workflow and any additional functionality need to be part of the scope.
How long will the website take?
Timing depends on the number of pages, content readiness and functionality. We agree a realistic schedule after reviewing the brief, rather than promise the same turnaround for every website.
YOUR NEXT CHAPTER