AEO: answer engine optimisation
We identify the questions that matter to your customers and shape useful, well-supported answers. Clear service explanations, descriptive headings and accessible information help people find the detail they need.
TRADEWORKS / AEO & GEO
Your expertise.
A changing search.
A clear direction.
Answer engine optimisation (AEO) and generative engine optimisation (GEO), connecting established SEO expertise with the ways customers discover businesses through AI.
Tell us about your projectTHE THINKING
Help your expertise travel further.
Customers can discover and compare services through search results, direct answers and AI-generated responses. We bring our SEO knowledge together with practical AI experience to review how clearly your business, services and expertise are represented online.
THE WORK
A considered approach
to the details.
GEO: generative engine optimisation
We review how your business information and expertise are presented for generative search discovery. The focus is accurate information, original insight and a coherent digital presence that gives systems and people useful source material.
Strong SEO at the centre
AEO and GEO complement the underlying SEO work. We consider crawlability, internal links, useful text and relevant structured data alongside the quality of the content. There is no special AI schema that replaces those foundations.
Practical knowledge, human judgement
Our team combines SEO and marketing experience with design skills and familiarity with AI tools and workflows. We use that combined knowledge to evaluate opportunities, with human review guiding content quality, accuracy and brand consistency.
BUILDING THE BRIEF
A clear scope.
Before we begin.
Bring your service information, existing content and the questions customers ask before choosing you. We agree which discovery channels matter, what to review and how to assess progress. AI responses vary, so observations are considered in context rather than treated as fixed rankings.
What we can scope together
- Customer question and content review
- Service and business information clarity
- Expert-led answer content
- SEO and structured-data recommendations
- Agreed visibility reviews and next steps
These are areas we can include, not a fixed package. Deliverables, timing and costs are confirmed in your proposal.
USEFUL ANSWERS
Before you
enquire.
What is the difference between AEO and GEO?
AEO focuses on helping content answer relevant questions clearly. GEO considers visibility and representation in generative AI responses. The work overlaps, which is why we plan them together while retaining clear objectives.
Does this replace SEO?
No. Established SEO remains an important foundation. We connect AI search work with your technical structure, service content and wider marketing priorities.
How does your team approach AI search?
Our SEO, marketing and design expertise guides the work. We use appropriate tools to support research and analysis, then apply professional judgement to the strategy, content and recommendations. Our team remains responsible for accuracy, quality and delivery.
YOUR NEXT CHAPTER