CLIENT STORY / CARE GROUP
A rebrand and a connected website for Medicrest and its four care homes, launched in November 2025. A client relationship with Robert since 2013, supported by ongoing SEO, marketing and hosting management.
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Working with Robert since 2013
November 2025
One group website and four home sections
SEO, marketing, social content & hosting
THE STORY
Robert has worked with Medicrest since 2013. The recent project brought a refreshed identity and a substantial website build together, representing the main care group and four individual homes within one connected digital presence.
The brief was effectively five websites in one: Medicrest as the group, alongside Homelands, Morven House, Acorn House and Acorn Lodge. The structure needed to communicate the group as a whole while giving each home its own information and place within the website.
THE WEBSITE STRUCTURE
A shared introduction to the care group.
OUR CONTRIBUTION
TradeWorks created both the branding and website design for the rebrand. This work established the visual identity and page designs for Medicrest and its four care-home sections, bringing them together in a coherent digital presence.
TradeWorks carried out the website build, bringing the group and four home sections into a connected structure. The new website went live in November 2025.
Specialist copywriting formed part of the project, supporting the group and home-specific information. It brought content, branding and development together within the website brief.
The work continues beyond launch. TradeWorks manages Medicrest’s SEO and marketing, provides its social media content and manages the website hosting, maintaining a close working relationship with the client.
THE CONTINUING WORK
The result is a refreshed brand and website that bring the care group and its four homes together. The client has responded positively to the new identity and website, and the working relationship continues closely across marketing and technical support.
The November 2025 launch was a milestone within a relationship established in 2013. Ongoing SEO, social content and hosting management keep the work connected to the needs of the business.
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