Strategy around your objectives
We start with your services, your market and the customers you want to attract. Search priorities should reflect where your business wants to grow, with a clear purpose for the work we recommend.
TRADEWORKS / SEO & content
Search expertise.
Commercial focus.
Lasting relationships.
SEO and content strategy led by over 20 years of hands-on experience, focused on the customers you want to reach and the business you want to build.
Tell us about your projectTHE THINKING
Experience that looks beyond a ranking.
Our SEO work is led by over 20 years of practical experience. We bring that knowledge together with design, content and technical skills to connect search visibility with your commercial goals. Strong results and long-standing client relationships are central to the way we work.
THE WORK
A considered approach
to the details.
Content that earns attention
We combine search intent with clear explanations of your services. Useful pages, relevant local information and your own expertise help customers understand the offering and decide whether it meets their needs.
Technical and on-page SEO
We consider how your website can be found, understood and used. Page structure, crawlability, titles, internal links and existing web addresses form part of the review, with recommendations prioritised around the site and brief.
Review, refine and build momentum
SEO is an ongoing process. We use Google Search Console (formerly Webmaster Tools) to review search performance and indexing, alongside other agreed measures. We review progress and refine priorities as the business and search landscape change. The conversation stays focused on relevant visibility, enquiry quality and commercial objectives.
BUILDING THE BRIEF
A clear scope.
Before we begin.
Tell us which services you want to grow, where you operate and what a valuable enquiry looks like. Your existing website and any available analytics or Search Console data help us understand the starting point and agree the scope.
What we can scope together
- Search strategy and agreed priorities
- Technical and on-page review
- Service-page and local content planning
- Website copywriting
- Ongoing review and reporting where agreed
These are areas we can include, not a fixed package. Deliverables, timing and costs are confirmed in your proposal.
USEFUL ANSWERS
Before you
enquire.
What experience leads your SEO work?
Our work is led by over 20 years of hands-on SEO experience, supported by complementary design, content and technical skills. We bring that experience to the decisions that matter to your business.
How do you approach long-term results?
We connect the work to your aims, agree priorities and keep reviewing progress. Delivering strong results and maintaining long-standing client relationships are central to our approach.
How does SEO connect with AEO and GEO?
SEO provides a strong foundation for visibility in both conventional search and AI-driven discovery. Our dedicated AEO and GEO service considers how your expertise and service information can support answer-led and generative search experiences.
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